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The process of authorizing for a client and adding a client to an account is complex and implicit.

The user of the admin panel sees the information of all clients attached to him at the same time – confusing.
There are no restrictions on access rights. All the information contained in the admin panel is available to all content managers and other internal users.

Navigation is not intuitive.

My role

I worked with the UX/UI Designer of the company. I was involved in the full UX cycle from target audience study to low & high fidelity prototypes creation including interviews, empathy map, CJM, and data architecture.


There is a need to separate the functionality of the admin panel into different roles.

At the moment, the main controls in the admin panel are based in the modal window, which is not an obvious action from the user’s point of view and slows down the work.

This means that disbanding the functions hidden under the pencil icon into an accessible menu will allow us to improve the user experience and speed up the work with the admin panel.

Original version